I bought this because I wanted the ability to leave my wallet at home sometimes. I am able to leave with my Apple Watch for my phone/messages and then just carry this with my ID and main credit cards inside, attached to my keys. I also have room for lip balm, some gum or whatever small item I might need for a quick trip. Even if I take my whole purse I keep this pouch with keys in a front pocket and I don’t have to dig for my bigger wallet. Quick and easy. The print is cute and the fabric is wipeable. The pouch is well made! I will definitely be buying more of these! I also think they would be a great gift, maybe even with a gift card tucked inside.